Polio in India (2004)
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Global polio eradication initiative - India

A Rajasthani musician on a camel cart adorned with posters of Amitabh Bachchan, India's most famous movie star. Singers and musicians like these help motivate health workers and convince parents to have their children immunized.
This 'social mobilization' draws on the entire society to promote polio eradication.

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Sephi Bergerson
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A Rajasthani musician on a camel cart adorned with posters of Amitabh Bachchan, India's most famous movie star. Singers and musicians like these help motivate health workers and convince parents to have their children immunized.<br /> This 'social mobilization' draws on the entire society to promote polio eradication.